NISAA AL ARD QATIBA
نساء الأرض قاطبة
Creative · DirectorView the work
THE PROJECT
NISAA AL ARD QATIBA
Painters, cooks, workers, young and old: all the women of the Earth.
Lumir Jewellery was launching the Khatam Shams ring with Sarah Baqna, and brought me in for the campaign. I created "Nisaa Al Ard Qatiba" (All the Women of the Earth): a ring for every woman. We photographed and filmed women from all walks of life, from painters to cooks, young and old, and built a full photo and video campaign around them. I created the concept and directed it.
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