CHA

THE PROJECT

CHA

Client

CHA

Year

2022–23

Format

Visual identity · Social content

Role

Visual Direction · DOP · Photography

A tea house with a vintage soul, built frame by frame from day one.

Cha is a tea house with a different concept: matcha, specialty teas and a vintage, slow-living mood. I joined from the opening and built its visual world: the moodboard, the visual identity, and the photo and video content that carried it. We worked together for a long time, taking the brand from launch to an established name.