NAWAFITH AL WATAN

THE PROJECT

NAWAFITH AL WATAN

Client

Mawa

Year

2026

Format

AI animation · Campaign

Role

Concept · Director · Producer · AI Generation · Editor

Every window that lights up makes a nation.

A National Day campaign for Mawa, built on one idea: the home is a small homeland, and the nation is many small homelands sharing their light. The AI animated film moves from window to window through Saudi homes until they glow as one. I created the concept, then produced, directed, generated and edited the film. The campaign extended into a series of illustrated key visuals.