DARENT
دارينت
Creative Director · Executive ProducerWatch the film
THE PROJECT
DARENT
Didn't book for Riyadh Season? You're fine. Totally fine.
A comedy campaign for Riyadh Season. Our hero didn't book a place, so he's sleeping in cafés and on the street, insisting everything is perfectly normal. The punchline: sort your stay with Darent. I created the concept, pitched it to Darent and developed it with them, then selected and supervised the production company. One hero film, cut into four shorts, plus key visuals.
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